As co-founder and managing director of Pulse Logic, Ken also works with companies to help them grow by identifying and implementing their brand strategy, as well as developing and executing sales plans and management practices
Brand recognition has always been very important to the financial services marketplace. Because several levels of products and services are presented to the consumer, organizations have worked extremely hard to ensure their brand stands out amongst their peers. Recent studies have shown that branding is not only important to major players in the financial services marketplace, but increasingly so to independent advisors, who are realizing the need to develop their own brand. This article examines the way financial advisors are using their brands to help increase their visibility and credibility, and how the various brands within the financial services market space are affecting their sales process. In addition, this article touches on best practices in branding with a specific focus on independent financial advisors. Read More >
The American College is a non-profit educational institution with the highest level of academic accreditation dedicated to leadership in innovative training and development for financial services professionals.
A team of financial services icons is interviewed to provide thoughts about their careers and experiences. Read More >
As a former sales manager, trainer and veteran salesperson, Judy’s objective is to change the culture of sales teams. She is committed to helping women use their own gender-based talents to make more sales. firstname.lastname@example.org
Improve your client base by learning what makes women tick. Read More >
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