As co-founder and managing director of Pulse Logic, Ken also works with companies to help them grow by identifying and implementing their brand strategy, as well as developing and executing sales plans and management practices
Brand recognition has always been very important to the financial services marketplace. Because several levels of products and services are presented to the consumer, organizations have worked extremely hard to ensure their brand stands out amongst their peers. Recent studies have shown that branding is not only important to major players in the financial services marketplace, but increasingly so to independent advisors, who are realizing the need to develop their own brand. This article examines the way financial advisors are using their brands to help increase their visibility and credibility, and how the various brands within the financial services market space are affecting their sales process. In addition, this article touches on best practices in branding with a specific focus on independent financial advisors. Read More >
Gerry is Assistant Professor of Management Studies and Director of the CLF Program with The American College.
Learn the keys to creating diversity in your financial services business Read More >
A 10-year MDRT member with three Top of the Table and five Court of the Table honors, John is the president of Disability Resource Group, Inc. in Chicago and current trustee for NIAFA National.
Explore six top reasons for hands-on leadership Read More >
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